20/09/16 Researching the market

A large amount of British actors and actresses don't have a website. This may restrict them from gaining online promotion and advertisement. However American based actors and actresses have a higher amount of website context, showing America are a head of our promotion ideas in Britain.


Jenna Coleman

• Coleman's home page is full of photographs of herself looking all made up, as if on modelling shoot. This does not promote her ability to act and the links to her career information are not overtly obvious.
• When clicking on her tabs such as 'Doctor Who' and 'Career' a very limited amount of information appears. This is a negative as this doesn't present her as an actress or provide potential clients/employees with any valid information that may determine if she is considered for a job or not.
• Her gallery page has the highest amount of context included, showing image and appearance maybe important to her.
• The website doesn't include enough information about her career, past experiences and roles therefore I believe it is a weak page.

Helen McCrory

 

• Featuring on her website are links to her biography, trivia and filmography. This will allow audiences and potential clients to read up about her history, past performances and life experiences.
• This website for Helen however is a fan site and therefore isn't official. The information that you can source from the site is about the actress however doesn,t explore her as a performer well enough. The information about her past roles and personal information that clients and audiences would like to view are not readily available as the fans who run the page would not have access to this information.
• Another feature missing from the British websites is the obvious ability to be able to look at the website and gather it is based on an actress. The appear as profiles however with an unclear aim and purpose as to why they are there. 

Raffey Cassidy

• Raffey's website promotes her through the use of a biography, references for past jobs and her CV. Online interviews and the latest news on her latest roles and events she is attending will appear under these links.
• Again this website contains many images however this time alongside some information.
• Out of these three British female actresses websites I have looked at, I would say that Raffey's website is the strongest and has the most chance of promoting her and her talent sucsessfully to potential clients. This is because the website includes the best variety of information about her past roles, life history and photograps of herself. Her website finds a good balacebetween written information and visual prompts. 

Amy Schumer

• Amy Schumer is an American stand up comedian and actress. You can automatically see the difference between British acting websites and American websites. The majority of British websites are fan sites however American websites are well laid out and provide information valid to fans, audiences and clients, (employers.)
• Her website also includes the tab 'contact' which features the ability to be able to book her for work, sign up to her news letter and get in contact with her management agency. This allows for potential clients to fins direct contact details for her, allowing for job opportunities to flow in with ease.
• She is currently on tour and has a tab for this which includes information and videos which support her current project. This shows to audiences that she is an active performer which is a positive and this demonstrates she is available for work.

Acting website checklist-

1) Focused homepage, clearly stating your name, what you do and a clear photograph of you.

2) Page focused on career so far, hiighlighting job roles you have played in the past.

3) as many references as you can collect, showing your reliability and passion for the industry.

4) A gallery page which includes at least one photograph of you in each role you have played. A description of the role/ the client you were working with may be featured.

5) A breif explantion of your life backround and non industry related experiences and jobs you may have had in the past. This shows your skill set outside the acting sector. This also show versitlity. 

6) Video clips of your most well known and recent roles you have played. This shows imediately how you act to clients and agents who visit your website. Also it is nice to have some visuals to go alongside the written information about yourself.

7) An official showreel of all your work, demonstrating all of the different roles you have played.

8) I think it is imporant to supply your personal details such as height, hair and eye colour, ethnicity and possibly your interests, providing the clients with a clear picture of you and your personality.

9) State your playing age and the accents you are able to perform to a high standard. 

10) Supply contact information for you, eg your email, professonal contact number or your agents contact details to ensure client cn contact you easily.